United Fresh has over 27 years' experience supporting and promoting the fresh produce industry, working with the entire value chain, from seed producer and grower to consumer, providing leadership on pan‑produce issues


United Fresh works in partnership with the Ministry for Primary Industries and Horticulture New Zealand to help protect New Zealand’s pan-produce industry from pests and diseases.

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United Fresh keeps members informed and provides guidance on Food Laws, including the Food Act 2014 and Standard 1.2.7 for making health and nutrient claims for fresh fruit and vegetables.

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United Fresh works proactively on behalf of our Pan-Produce Industry on Food Safety & Traceability, Domestically Focussed Biosecurity, Weights & Measure and more.

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United Fresh takes a leading role and represents the produce industry internationally on issues important to our members and Industry Standards.

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 2017 United Fresh AGM and Members Meeting

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  • 28 Feb 2018

    NSW Food Authority: Listeriosis outbreak linked to rockmelon

    The NSW Food Authority is advising consumers who are most vulnerable to Listeria infection such as older persons, and people who have weakened immune systems due to illness or pregnancy, to avoid eating rockmelon after a recent spike in listeriosis cases in elderly people has been linked to the fruit.

    View Story
  • 27 Feb 2018

    NSW, Australia Listeria Outbreak Update

    An outbreak of listeriosis has taken place in New South Wales with an unexpected increase in cases in January and February.

    View Story
  • 07 Feb 2018

    The Global Fruit & Veg Newsletter - February 2018

    Influence of fruit and vegetable school intervention on children's consumption

    View Story
An Eggplant

United Fresh is the only pan-produce industry organisation working in New Zealand for New Zealand members. Membership is open to all involved in the fresh produce industry. There are no levies; contributions are on a voluntary basis, which means you are able to tailor your membership to suit your organisation.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz


United Fresh develops a wide range of valuable and relevant resources for members. These resources include Nutrition Information Panels for all fresh fruit and vegetables and a guide to making the associated health and nutrient claims. 5+ A Day promotional collateral is available for all members, along with a library of photography which members are able to access.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz