United Fresh has over 28 years' experience supporting and promoting the fresh produce industry, working with the entire value chain, from seed producer and grower to consumer, providing leadership on pan‑produce issues


United Fresh works in partnership with the Ministry for Primary Industries and Horticulture New Zealand to help protect New Zealand’s pan-produce industry from pests and diseases.

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United Fresh keeps members informed and provides guidance on Food Laws, including the Food Act 2014 and Standard 1.2.7 for making health and nutrient claims for fresh fruit and vegetables.

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United Fresh works proactively on behalf of our Pan-Produce Industry on Food Safety & Traceability, Domestically Focussed Biosecurity, Weights & Measure and more.

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United Fresh takes a leading role and represents the produce industry internationally on issues important to our members and Industry Standards.

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Members' Meeting - July 2019

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Learn more about United Fresh and what we do


  • 30 Nov 2015

    Ministry for Primary Industries Increase Surveillance of Imported Frozen Berry Products

    The Ministry for Primary Industries (MPI) has released a media statement today regarding imported frozen berries and four reported cases of Hepatitis A.

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  • 25 Nov 2015

    United Fresh Food Safety & Traceability Update

    October and November have been busy for the United Fresh Food Safety & Traceability Committee.

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  • 20 Nov 2015

    Are you ready to #GETITIN with 5+ A Day?

    The 5+ A Day Charitable Trust is about to raise consumption and the roof with its all new adult 5+ A Day Challenge this coming February.

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  • 13 Nov 2015

    Taste of Auckland

    It was great to see our members showcasing their fresh produce at last weekend’s Taste of Auckland event at Western Springs.

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  • 13 Nov 2015

    Strategic Review Meeting

    The United Fresh Executive, along with invited guests recently took part in a Strategic Review meeting.

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  • 03 Nov 2015

    Queensland Fruit Fly November Update

    General Situation remains unchanged since the October update. No additional fruit flies have been detected since the last report.

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An Eggplant

United Fresh is the only pan-produce industry organisation working in New Zealand for New Zealand members. Membership is open to all involved in the fresh produce industry. There are no levies; contributions are on a voluntary basis, which means you are able to tailor your membership to suit your organisation.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz


United Fresh develops a wide range of valuable and relevant resources for members. These resources include Nutrition Information Panels for all fresh fruit and vegetables and a guide to making the associated health and nutrient claims. 5+ A Day promotional collateral is available for all members, along with a library of photography which members are able to access.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz