United Fresh has over 28 years' experience supporting and promoting the fresh produce industry, working with the entire value chain, from seed producer and grower to consumer, providing leadership on pan‑produce issues


United Fresh works in partnership with the Ministry for Primary Industries and Horticulture New Zealand to help protect New Zealand’s pan-produce industry from pests and diseases.

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United Fresh keeps members informed and provides guidance on Food Laws, including the Food Act 2014 and Standard 1.2.7 for making health and nutrient claims for fresh fruit and vegetables.

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United Fresh works proactively on behalf of our Pan-Produce Industry on Food Safety & Traceability, Domestically Focussed Biosecurity, Weights & Measure and more.

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United Fresh takes a leading role and represents the produce industry internationally on issues important to our members and Industry Standards.

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Members' Meeting - July 2019

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Learn more about United Fresh and what we do


  • 21 Sep 2015

    MPI Launches Online Tool for Food Businesses

    Food Safety Minister Jo Goodhew launched an online tool today that will help food businesses discover how they will be affected by the new Food Act 2014, which comes into force in March next year.

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  • 17 Sep 2015

    Plant & Food Research joins United Fresh New Zealand Incorporated

    One of New Zealand’s largest scientific research organisations, Plant & Food Research, has joined United Fresh. UF General Manager, Paula Dudley, says the organisation is looking forward to continuing its work with the highly regarded scientific institute.

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  • 04 Sep 2015

    Teenage Chefs Highlight 5+ A Day in Culinary Challenge 2015

    The 5+ A Day Charitable Trust were proud sponsors of the National Secondary Schools Culinary Challenge (NSSCC) this year and congratulate Burnside High School for taking out the grand prize and scholarship.

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  • 01 Sep 2015

    Food Safety, Food Security & Your Business Planning

    United Fresh partnered with Horticulture New Zealand to present a 90 minute breakout session on Food Safety, Food Security and Your Business Planning at the HortNZ 2015 Conference this year.

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United Fresh is the only pan-produce industry organisation working in New Zealand for New Zealand members. Membership is open to all involved in the fresh produce industry. There are no levies; contributions are on a voluntary basis, which means you are able to tailor your membership to suit your organisation.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz


United Fresh develops a wide range of valuable and relevant resources for members. These resources include Nutrition Information Panels for all fresh fruit and vegetables and a guide to making the associated health and nutrient claims. 5+ A Day promotional collateral is available for all members, along with a library of photography which members are able to access.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz