United Fresh has over 28 years' experience supporting and promoting the fresh produce industry, working with the entire value chain, from seed producer and grower to consumer, providing leadership on pan‑produce issues


United Fresh works in partnership with the Ministry for Primary Industries and Horticulture New Zealand to help protect New Zealand’s pan-produce industry from pests and diseases.

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United Fresh keeps members informed and provides guidance on Food Laws, including the Food Act 2014 and Standard 1.2.7 for making health and nutrient claims for fresh fruit and vegetables.

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United Fresh works proactively on behalf of our Pan-Produce Industry on Food Safety & Traceability, Domestically Focussed Biosecurity, Weights & Measure and more.

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United Fresh takes a leading role and represents the produce industry internationally on issues important to our members and Industry Standards.

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Members' Meeting - July 2019

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Learn more about United Fresh and what we do


  • 18 Oct 2016

    Heart Foundation Announces Tick Retirement

    United Fresh management met with the Heart Foundations’ Tick management team last week and were advised that the Tick will be retired to make way for the Governments 5-Star rating.

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  • 12 Oct 2016

    The Global Fruit & Veg Newsletter - October 2016

    F&V consumption and weight change

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  • 10 Oct 2016

    United Fresh Fruit Fly Emergency Response Workshop

    During the last 12 months United Fresh has worked with the Ministry for Primary Industries (MPI) on developing a document template suitable for all wholesale markets, retail produce distribution centres and produce merchants receiving fruit and vegetables into their premises for redistribution to retail outlets, branches, members or directly to the consumer.

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  • 03 Oct 2016

    New President Marks Quarter-Century Milestone for United Fresh New Zealand

    Leadership and collaboration are vital to keep New Zealand’s horticulture industry blooming, says the new president of the country’s only pan-produce organisation.  

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An Eggplant

United Fresh is the only pan-produce industry organisation working in New Zealand for New Zealand members. Membership is open to all involved in the fresh produce industry. There are no levies; contributions are on a voluntary basis, which means you are able to tailor your membership to suit your organisation.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz


United Fresh develops a wide range of valuable and relevant resources for members. These resources include Nutrition Information Panels for all fresh fruit and vegetables and a guide to making the associated health and nutrient claims. 5+ A Day promotional collateral is available for all members, along with a library of photography which members are able to access.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz