United Fresh has over 28 years' experience supporting and promoting the fresh produce industry, working with the entire value chain, from seed producer and grower to consumer, providing leadership on pan‑produce issues


United Fresh works in partnership with the Ministry for Primary Industries and Horticulture New Zealand to help protect New Zealand’s pan-produce industry from pests and diseases.

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United Fresh keeps members informed and provides guidance on Food Laws, including the Food Act 2014 and Standard 1.2.7 for making health and nutrient claims for fresh fruit and vegetables.

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United Fresh works proactively on behalf of our Pan-Produce Industry on Food Safety & Traceability, Domestically Focussed Biosecurity, Weights & Measure and more.

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United Fresh takes a leading role and represents the produce industry internationally on issues important to our members and Industry Standards.

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Members' Meeting - July 2019

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Learn more about United Fresh and what we do


  • 09 Feb 2016

    The fruit & Veg Newsletter - WIC, The Special Supplemental Nutrition Program for Women, Infants, and Children (US)

    Nutritious foods, nutrition and breastfeeding education, and improved healthcare access for low and moderate income women and young children with, or at risk of developing,

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  • 09 Feb 2016

    MPI Media Release - No further Tau flies found and restrictions now lifted

    MPI Surveillance Manager Brendan Gould says two weeks of trapping, fruit sampling and testing have passed and no further Tau flies have been found.

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  • 03 Feb 2016

    New Food Act Takes Effect Next Month – Are you ready?

    New Food Act and Guidelines for Fresh Produce Food Safety

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  • 01 Feb 2016

    MPI Update - Tau Fly Detection 2016 - Monday 1 February 2016

    No further Tau Flies have been detected. The total remains as 1 male Tau Fly detected.

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An Eggplant

United Fresh is the only pan-produce industry organisation working in New Zealand for New Zealand members. Membership is open to all involved in the fresh produce industry. There are no levies; contributions are on a voluntary basis, which means you are able to tailor your membership to suit your organisation.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz


United Fresh develops a wide range of valuable and relevant resources for members. These resources include Nutrition Information Panels for all fresh fruit and vegetables and a guide to making the associated health and nutrient claims. 5+ A Day promotional collateral is available for all members, along with a library of photography which members are able to access.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz