United Fresh has over 28 years' experience supporting and promoting the fresh produce industry, working with the entire value chain, from seed producer and grower to consumer, providing leadership on pan‑produce issues


We work in partnership with the Ministry for Primary Industries and Horticulture New Zealand to help protect New Zealand’s pan-produce industry from pests and diseases.

Find Out More


United Fresh has adopted the United Nations' Sustainable Development Goals as a starting point for our sustainability journey.

Find Out More


Our Technical Advisory Group works proactively on behalf of our industry on Food Safety & Traceability, Domestically Focussed Biosecurity, Weights & Measure and more.

Find Out More


United Fresh takes a leading role and represents the produce industry internationally on issues important to our members and Industry Standards.

Find Out More


Members' Meeting - 26 September 2019

Register Here


Learn more about United Fresh and what we do


  • 22 Sep 2016

    United Fresh Food Safety & Traceability Update - September 2016

    Food Safety Law Reform Bill - what it means for your fresh produce business

    View Story
  • 06 Sep 2016

    The Global Fruit & Veg Newsletter - September 2016

    Supplemental Nutrition Assistance Programme in USA & Healthy Eating

    View Story
An Eggplant

United Fresh is the only pan-produce industry organisation working in New Zealand for New Zealand members. Membership is open to all involved in the fresh produce industry. There are no levies; contributions are on a voluntary basis, which means you are able to tailor your membership to suit your organisation.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz


United Fresh develops a wide range of valuable and relevant resources for members. These resources include Nutrition Information Panels for all fresh fruit and vegetables and a guide to making the associated health and nutrient claims. 5+ A Day promotional collateral is available for all members, along with a library of photography which members are able to access.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz