United Fresh has over 28 years' experience supporting and promoting the fresh produce industry, working with the entire value chain, from seed producer and grower to consumer, providing leadership on pan‑produce issues


United Fresh works in partnership with the Ministry for Primary Industries and Horticulture New Zealand to help protect New Zealand’s pan-produce industry from pests and diseases.

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United Fresh keeps members informed and provides guidance on Food Laws, including the Food Act 2014 and Standard 1.2.7 for making health and nutrient claims for fresh fruit and vegetables.

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United Fresh works proactively on behalf of our Pan-Produce Industry on Food Safety & Traceability, Domestically Focussed Biosecurity, Weights & Measure and more.

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United Fresh takes a leading role and represents the produce industry internationally on issues important to our members and Industry Standards.

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Members' Meeting - July 2019

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Learn more about United Fresh and what we do


  • 27 Jun 2017

    MPI Update: Myrtle Rust (MR) Stakeholder Update – 26 June 2017 5:00pm

    For the latest update on Myrtle Rust visit here:

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  • 26 Jun 2017

    PREVIEW - New 5+ A Day Television Commercials – Airing from 25th June

    They feature our 5+ A Day Ambassadors and everyday Kiwis embracing inclusivity and the fact that eating more fresh fruit and vegetables is a simple action everyone can take to improve their own health.

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  • 21 Jun 2017

    The Global Fruit & Veg Newsletter - June 2017

    Food Preferences

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  • 20 Jun 2017

    Technical Advisory Group - Update June 2017

    As you can see from the banner, our name has changed. We are no longer the Food Safety and Traceability Committee, but the Technical Advisory Group (TAG).

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  • 07 Jun 2017

    Register Now – United Fresh AGM & Members' Meeting

    Thursday 22nd June 2017 at 3.30pm
    Followed by Refreshments & Networking 4:30pm to 7pm

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  • 07 Jun 2017

    Meet Your Executive - Anthony Blundell, Vice President

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  • 06 Jun 2017

    Synthetic Refrigerant HFC Phase Down is coming – plan now or pay the costs.

    If you are making decisions around refrigeration assets you need to know significant change is happening

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An Eggplant

United Fresh is the only pan-produce industry organisation working in New Zealand for New Zealand members. Membership is open to all involved in the fresh produce industry. There are no levies; contributions are on a voluntary basis, which means you are able to tailor your membership to suit your organisation.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz


United Fresh develops a wide range of valuable and relevant resources for members. These resources include Nutrition Information Panels for all fresh fruit and vegetables and a guide to making the associated health and nutrient claims. 5+ A Day promotional collateral is available for all members, along with a library of photography which members are able to access.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz