Blueberries have quietly increased in relevance within the range of produce grown in New Zealand. Fresh consumption is increasing in New Zealand, as well as offshore. The health benefits of blueberries are well understood, and new value add opportunities are opening up for commercial blueberry producers.
This also means that blueberries are attracting attention from other quarters, such as government agencies and academia. Here are two relevant links to two different blueberry related reports.
In July 2020, Coriolis, a commercial research organisation with a history in producing primary industry sector focused assessments, published “Opportunities in the New Zealand Blueberry Industry”. This report was commissioned by MBIE, NZTE, and MPI.
In December 2020, Massey University published an e-book entitled “A Scholarly Review of Supply Chain Integration within the New Zealand Blueberry Industry”.