Sustainable Farming Fund Project

Industry Consultation on Draft Traceability Guidelines - 2020

Please find below the Draft Traceability Guidelines that have evolved from our Sustainable Farming Fund Project “Effective Produce Traceability Systems”.

The Draft Guidelines are a consultation document.

By adopting the Guidelines, the Project Team believes that the New Zealand fresh produce industry will be able to significantly improve its Interoperability, i.e. the ability to achieve a robust and accurate External Traceability System, that covers the entire fresh produce supply chain, and not just individual companies.


Download the interactive draft guidelines here.







What do you think?

Please provide us with your feedback:

Complete the online survey, link here


Share your thoughts with us by email (


Call Anne-Marie Arts, United Fresh Technical Advisory Group on 027 279 5550 to discuss


Effective Fresh Produce Traceability Systems 2018-2021

Project Number: 405482

Understanding the barrier to existing systems capable of ensuring effective traceability in the New Zealand produce industry

United Fresh has begun work on a three-year project to investigate traceability within the industry. The project will lead to a series of reports and comprehensive industry guideline to assist in implementing best practice for the benefit of everyone from growers through to consumers.

Funded by Government through the Sustainable Farming Fund with further United Fresh funding and contribution in kind from GS1, the project has been under preparation for several weeks but kicked off in earnest this week.

The focus is upon the attitudes and perceptions around traceability as well as practical impediments to achieving best practice. It is not about plants, equipment or expensive systems. Rather it is about testing the underpinning methodologies needed for a robust traceability system across an entire supply chain.

The aim is to use internationally tested and implemented GS1 assessment methods to examine the present state of traceability across the fresh produce supply chain and then to generalise the results as far as possible across the whole sector with guidance on how to maximise effectiveness.  This begins with walks through supply chains studying track and trace processes, followed by two practical pilots over the next twelve to eighteen months.  Strawberries and lettuce will be the crops used in the pilots. Participants will be chosen to represent growers of various sizes and levels of technology use and crops will be branded and unbranded, loose and wrapped.

Effective traceability from grower to consumer is now a requirement of the Food Safety Act 2014 and the Food Safety Law Reform Act 2018.  Systems need to be robust at all times so that they can be effective in time of crisis.


Literature Review, Reports and Resources


Download Milestone 6 Executive Summary

Download Milestone 5 Summary of Report - Loose Supply Chain Traceability Study - Using Lettuce as Exemplar

Download Milestone 4 Report -Traceability survey reporting, communication and promotion

Download Milestone 3 Report - Pre-Packed Supply Chain Traceability Study – Strawberries

Download the PowerPoint presentation on the Literature Review

Download the Literature Review document




SFF News

  • 27 Aug 2020

    United Fresh Sustainable Food & Fibre Futures (SFFF) Draft Traceability Guidelines

    Reliable and robust Traceability systems are no longer an optional extra in the produce industry, but a baseline requirement of increasing importance.

    View Story
  • 26 Jun 2020

    Have your say - SFF Traceability Project - Industry Consultation on Draft Traceability Guidelines

    We have recently developed the Draft Traceability Guidelines that have evolved from the Sustainable Farming Fund Project “Effective Produce Traceability Systems”, managed by United Fresh.

    View Story
  • 11 Oct 2019

    Sustainable Farming Fund (SFF) Traceability Project - Milestone 5 Update

    Our SFF Traceability project is looking to assist members and the entire value-chain by providing some understanding on how internal Traceability systems can be improved and external Traceability systems can become more robust and streamlined.

    View Story
  • 24 Jun 2019

    FPSC A-NZ 2019 Conference

    United Fresh Technical Advisory Group Representative Anne-Marie Arts will be presenting an update on the Sustainable Farming Fund Traceability Project.

    View Story
  • 29 Oct 2018

    United Fresh seeks Growers’ help for Traceability Survey

    As you are aware, United Fresh was awarded a Sustainable Farming Fund project in June 2018, which is entitled “Effective Fresh Produce Traceability Systems” (Project 405482).

    View Story
  • 24 Sep 2018

    Major Fresh Produce Traceability Project Underway in New Zealand

    In light of the recent shocking Australian strawberry tampering event, the New Zealand produce industry is taking every action possible to reassure customers their safety systems are robust.

    View Story
  • 03 Jul 2018

    United Fresh secures Sustainable Farming Fund for Traceability Project

    We are pleased to announce work has begun on a three-year project to investigate traceability within the industry. 

    View Story